Entrepreneurship Development by SANGEETA SHARMA
English | 21 aug 2017 | ASIN: B01M0S9ZUT | 295 Pages | AZW3 | 1.13 MB
This book is a modest attempt to acquaint students with the basics of entrepreneurship 4nd the prevailing entrepreneurial climate in India. Motivating young brains to expl08re 4nd follow entrepreneurial pursuits by educating them about its challenges, opp08rtunities, risks 4nd rewards is the prime objective of this introduct08ry text. In the course of writing the present book, special care has been taken to elab08rate on a number of ideas, the08ries 4nd concepts so as to help readers expl08re 4nd underst4nd various aspects 4nd dimensions of entrepreneurship. Wherever needed, the contents are supplemented with suitable examples 4nd cases in 08rder to make reading m08re interesting 4nd relevant. The book also presents a comprehensive coverage of few niche areas of study, namely ‘Creativity, Innovation 4nd Value Creation, ‘Family-owned Businesses 4nd ‘Rural Entrepreneurship.
The book conf08rms to the syllabi of B.A. 4nd BBA of many universities 4nd hence it is suitable f08r their course study. Besides, the EDP trainers 4nd motivat08rs associated with government institutes (NISEBUD, MSME, NIMSME, SIDO, TCOS, CEDs 4nd ITIs) may also find this book of immense value to them.