Unleashing The Innovators How Mature Companies Find New Life With Startups

Release: Unleashing.The.Innovators.How.Mature.Companies.Find.New.Life.With.Startups

  • Sprache: Englisch
  • Format: rar
  • Hits: 45
  • Größe: 5 MB
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  • XRel: Hier klicken

Beschreibung

Todays established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues - - or risk losing their way. By working with startup companies, Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter and Gamble, says that legacy companies can renew themselves: by acquiring new technology and creating new business lines relearning the need for speed sparking innovation and learning from failures.

Todays established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues - - or risk losing their way. By working with startup companies, Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter and Gamble, says that legacy companies can renew themselves: by acquiring new technology and creating new business lines relearning the need for speed sparking innovation and learning from failures. At PandG, Stengel saw the importance of establishing partnerships with the startup world in order to learn how to better innovate. Relying on extensive interviews with innovation leaders at enterprise companies and startups, Stengels

At PandG, Stengel saw the importance of establishing partnerships with the startup world in order to learn how to better innovate. Relying on extensive interviews with innovation leaders at enterprise companies and startups, StengelsUnleashing the Innovators

Unleashing the Innovators takes readers inside such storied companies as GE and Wells Fargo, IBM and Target, Motorola Solutions and Toyota to see what they are learning from their alliances with entrepreneurs. Stengel also explores how even 20 - and 30 - year - old "startups" like Amazon, Google, and Facebook can reinvent themselves - - and what managers at legacy companies everywhere can learn from them.

takes readers inside such storied companies as GE and Wells Fargo, IBM and Target, Motorola Solutions and Toyota to see what they are learning from their alliances with entrepreneurs. Stengel also explores how even 20 - and 30 - year - old "startups" like Amazon, Google, and Facebook can reinvent themselves - - and what managers at legacy companies everywhere can learn from them. Drawing on a specially commissioned global study of over 200 established corporations and startups, conducted by research consultancy OgilvyRED, Stengel found that companies with successful startup partnerships are three times more likely to change their culture to be more innovative.

Drawing on a specially commissioned global study of over 200 established corporations and startups, conducted by research consultancy OgilvyRED, Stengel found that companies with successful startup partnerships are three times more likely to change their culture to be more innovative. Filled with indepth stories from the front lines of todays most forward - looking companies,

Filled with indepth stories from the front lines of todays most forward - looking companies,Unleashing the Innovators

Unleashing the Innovators shows how companies of all sizes can better navigate todays changing landscape, accelerate innovation, increase revenues, and improve their customer relationships.

shows how companies of all sizes can better navigate todays changing landscape, accelerate innovation, increase revenues, and improve their customer relationships.
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