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The One Thing You Need to Know The SCQuARE way to better business planning and decision making

Release: The.One.Thing.You.Need.to.Know.The.SCQuARE.way.to.better.business.planning.and.decision.making

  • Sprache: Englisch
  • Format: rar
  • Hits: 22
  • Größe: 5 MB
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The One Thing You Need to Know: The SCQuARE way to
better business planning and decision making by Ross
2013 | ISBN: 1118653165 | English | 216 pages | EPUB | 5
A tried and tested formula for business planning

What is the one thing you need to know in business?
Whats the single most important aspect of business to
master in order to succeed and grow? It has to be
planning. Whether youre sitting down to plan a whole
brand strategy or tasked with planning a single product
and taking it to market, nailing the planning and decision
making will ensure you have full buy - in from all
stakeholders, a high level of market knowledge, know
exactly what value your product or service brings and a
thorough understanding of how the financials will work. In
short, youll have an idea that succeeds. Ross Lovelock
and his company SCQuARE have spent the last 20 years
developing a formula for such planning. Ross has shared
this formula with some of the worlds leading companies –
now hes going to share it with you. The One Thing You
Need to Know is a complete business planning toolkit.

A simple, implementable explanation of how to bring a
product plan or a brand strategy together
Will teach you the critical business skill of creating and
selling plans
Learn how to think through a complex business problem,
create the right solution and then sell it through the
corporate maze
Explains exactly how to distil vast amounts of information
into a compelling business story that will warrant a YES
decision from the boss
Sach und Fachbuecher English

The One Thing You Need to Know The SCQuARE way to better business planning and decision making


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